Good Life Project Sketchnotes - Jonah Berger (1) - Jonathan Fields - Doug Neill - framework for making ideas contagious, social currency, triggers, emotions, public, practical value, stories

Sketchnotes of Good Life Project Interview with Jonah Berger

This morning I listened to Jonathan Fields’ interview with Jonah Berger as part of the Good Life Project. In the interview Berger talks about a framework for making ideas contagious that he has developed based on loads of research. For more on his ideas, check on his new book Contagious: Why Things Catch On. Here are the sketchnotes that I took while listening to the interview:

Good Life Project Sketchnotes - Jonah Berger (1) - Jonathan Fields - Doug Neill - framework for making ideas contagious, social currency, triggers, emotions, public, practical value, stories

Good Life Project Sketchnotes - Jonah Berger (2) - Jonathan Fields - Doug Neill - framework for making ideas contagious, social currency, triggers, emotions, public, practical value, stories

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